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about

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about.

I'm Viktor Gustafsson, a freelance stylist and producer fueled by a deep passion for details and visual expressions that capture attention. With a solid background as the lead stylist at Care of Carl and currently as production lead/stylist at Nudie Jeans, I've spent the last years refining my skills in shaping visual identities and developing campaigns.


While my current focus revolves around production and styling, my daily routine also involves trend analysis and concept development. My creative vision is all about taking on projects that align with my visual language — something that stirs emotions while being timeless.


As a creative, my services include writing, storytelling, creative direction and production coordination. I've had the privilege of collaborating with multiple industry professionals, producing compelling visuals and dynamic campaign material.


I'm looking forward to hearing from you!
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toolbox

Styling


After five years as a stylist and creative at Care of Carl, Viktor has developed skills and expertise in targeting various customer groups across different style segments. With a background and interest in refined Italian tailoring, his style curiosity has seamlessly explored areas such as Scandinavian minimalism, streetwear, preppy, workwear, and outdoor fashion. His strength lies in understanding the different styles and how they appeal to customers by combine interesting interpretations for the selected projects. Viktor represents an expression that evokes emotions yet remains timeless, with a mix ranging from the best of the past to the most current of the present. 

Creative Direction


Viktor's creative vision encompasses the planning, execution, and post-production of both images and video. Conceptualization, trend analysis, and a keen eye for casting external partners such as models and photographers who form the perfect match for the selected project, backed by a solid network of agencies in Scandinavia. The toolbox also includes moodboard creation to inspire tonality and cinematography for campaigns of varying scales, with a focus on e-commerce, social media, and print.

Writing


Viktor's passion for storytelling and text extends from everyday language to written prose. Painting vivid pictures or placing products in a captivating context invites the reader on a journey and provides a greater understanding of why, how, and what. Viktor has written fashion articles at both product and brand levels and enjoys mixing this with texts about other lifestyle-related topics such as food, music, film, and perfumery.

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